And while you're at it, dot your i's and cross your t's. And make sure you craft a snappy, compelling pitch, too, or else you could wind up here...
As I've noted before, it's all about training. But having said that, we also have to acknowledge that some cruddy pitches will occassionally slip through, even from the best firms. Especially now that we're all getting busier & busier, hiring newbies and moving faster all around.Still, it's good practice to shame the offenders. Public humiliation will jar both agencies and individuals towards improvement.
Read more at badpitch.blogspot.com.