Another Google Riff

An interesting spin on the idea of how Google AdWords are becoming increasingly contextual, and at ever-higher speeds, is provided by Seth Godin.

Granted, the link is dated but hey, I've been on vacation.

I recently remarked on how Google could eventually chip away at the "chinese wall" between editorial and advertising. Seth's more interested in how AdWords are also becoming a barometer of the social order, e.g., when the NY transit strike was in the news, some clever advertisers figured out how to take advantage: their quick-thinking likely led to some profitable SEM campaigns.

I wonder if some quick-thinking PR firms are offering this type of service to their clients? Doesn't seem to me to be as clear-cut a function of Advertising as one might think, at least for budget-conscious, speed-freak clients...