Today was a good day.
Today we learned that SHIFT was named one of the top 20 places to work in Boston, and, we also were informed that we'd won a BellRinger Award for one of our kick-a$$ PR campaigns of last year.
In our profession, we all deal with a lot of huffing egoists and blather about buzz, but in the end, amigos, it beats digging ditches! The ditch-digger's best reward is a pat on the back from some stogie-chomping foreman, and a cold beer at the end of the day.
We PR folk get to sit on our duffs, make good money, brainstorm to our hearts' content, win some cool awards - AND drink a cold one!