Amazon.com: Books: The Fall of Advertising and the Rise of PR
My favorite part (paraphrased and brought to you via my faulty memory) is when the authors ask, "What do you see on the walls of an advertising firm?" Answer: their best creative work. All the fancy pictures, the beautiful models, the clever taglines.
Yet if the purpose of advertising is to SELL STUFF, shouldn't the cock-of-the-walk Ad Agency plaster its office walls with charts depicting its clients' revenue growth?
Hmm. Makes ya think.
Just one of many gems in this fine tome. A must-read for PR, Advertising and Marcomm professionals.
