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| Cumming, C. 2011 - James Street, Fortitude Valley, Brisbane |
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Cumming, C. 2011 - James Street, Fortitude Valley, Brisbane |
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| Cumming, C. 2011 - James Street, Fortitude Valley, Brisbane |
According to Fashion Marketing (2007) The term fashion trend refers to aspects of the appearance and construction of fashion products that relate to a particular season. Fashion Marketing (2007) also states that, fashion trends provide insight into the style and colour direction that future fashion products will take in their final form.
Whilst hanging out in local hot-spots we can see how seasonal runway collections have trickled down into local department stores and in some cases been effectively been turned into projects that can be done at home. (Polhemus, 1994). Whilst wondering the streets of Fortitude Valley, Brisbane I met Clare who has perfectly captured the S/S 2011 Trend “Rocker Chick” Through her use of textured blacks that fall between solid and sheer mixes, multi-layered, punked-up python textured leather skirt, light jersey fabrics and her cropped midriff top which she heavily accessorised with inch long metal studs, finished with a pair of sheer tights and military style Doc Martins. Clare’s luxe grunge look has been sourced from the Balmain and Burberry Prorsums Spring 2011 Collection as seen this year at fashion week, Globally.
Next I met Georgia, a sweet girl with edgy style and the attitude to go with it. Georgia’s blushing pink, dove grey and black colour blocked modern day t-shirt dress has been made three dimensional through the use of thin delicate layers of silk. This loose silhouette dress resembles that of which we saw in the S/S 2010 Narciso Rodriguez collection. According to Nicole Phelps (2009) Rodriguez loosened up silhouettes dramatically and used materials such as silk, linen and organza to create three dimensional shift dresses that were equal parts arty and easy. This trend embodies the modern and minimal which according to Sue Evans (2010) are simply designed pieces with clean cut silhouettes enhanced with minimal detailing, softened shoulder lines and a stylish classic. Georgia has embraced the minimalism trend as her own coupling the dress with a pair of old vintage lace up ankle boots and simplistic silver beaded chains.
When I met Katia she was shy, but her outfit said otherwise. Her creative inventiveness was a draw card and her interpretation of the “Chic Nomad” look was eye catching. Katia’s threads consisted of a structural digital printed dress in A/W 2010 key trend colours civille, rust and black, draped in a powder coloured muslin wrap layered with a heavy duty metal belt. Katia’s look according to Sarah Clarke is inspired by an elegant and ladylike urban warrior look which spirals down from A/W 2010 collections such as Sass and Bide, Kenzo and Rodarte. Heidi Middleton from Sass and bide also described their collection as one about different cultures, different textures, and mediums all coming together. The Chic Nomad trend has taken on a layered feel of different textures and colour’s and Katia channeled it flawlessly with delicate little finishing touches, such as the Xena warrior princess style metal belt and Caribbean infused fringe bag.
I think that we will continue to see these trends on the street as they are simplistic and easy to re-invent and reproduce, which would be appropriate given the financial economic times following the Global Financial Crisis and as people recover from the recession or a jobless recovery, A key theme for 2011 according to Leona Melius (2011)
REFERENCES
Evans, Sue. “S/S 2011 Key Items – Cropped Tops.” Last modified October 25, 2010. http://www.wgsn.com/content/report/Catwalk_Shows/Key_Items/SS11/Womens_Key_Items/womens_ss11_key_items1/tops_blouses/crop_tops.html
Evans, Sue. “S/S 2011 Key Items – Cropped shirts.” Last modified October 25, 2010. http://www.wgsn.com/content/report/Catwalk_Shows/Key_Items/SS11/Womens_Key_Items/womens_ss11_key_items1/tops_blouses/cropped_shirts.html
Evans, Sue. “S/S 2011 Key Items – Proportional Layering.” Last modified October 25, 2010. http://www.wgsn.com/content/report/Catwalk_Shows/Key_Items/SS11/Womens_Key_Items/womens_ss11_key_items1/casual_seperates/active_utility.html
Burberry Prorsum. 2011 “ Spring 2011 Ready-to-Wear collection”. Image. Accessed March 18, 2011. http://www.style.com/fashionshows/complete/slideshow/S2011RTW-BURBERRY?event=show2182&designer=design_house170&trend=&iphoto=44#slide=44
Balmain. 2011 “Spring 2011 Ready-to-Wear”. Image. Accessed March 18, 2011. http://www.style.com/fashionshows/detail/slideshow/S2011RTW-BALMAIN?event=show2182&designer=design_house255&trend=&iphoto=49#slide=49
Fitzpatrick, Cassie.“ Trends : Women’s Wear Trend Analysis – Textured Black.” Last modified May 19, 2010. http://www.wgsn.com/content/wgsn-ms/trends-info/fast track/features/2010/may/ti2010may19_091370.html
Cherry, Kate. “ London Fashion Week: Womenswear Street Shots, PT 2 – Layered.” Last modified March 9, 2011. http://www.wgsn.com/content/report/Trend_Analysis/Womenswear/2011/March/lfw_streetshots2.html
Rodriguez, Narciso. 2010 “Spring 2010 Ready-to-Wear”. Image. Accessed March 12, 2011. http://www.style.com/fashionshows/complete/S2010RTW-NRODRIGU
Evans, Sue. “S/S 2011 Key Items – Modern & Minimal.” Last modified October 25, 2010. http://www.wgsn.com/content/report/Catwalk_Shows/Key_Items/SS11/Womens_Key_Items/womens_ss11_key_items1/outwear/outwear3.html
No Aurthur.
“Style.com – Trend Report: Under Wraps” Last accessed March 9, 2011. http://www.style.com/trendsshopping/trendreport/072610_Trend_Reports/UnderWraps/
“Style.com – Trend Report: Under Wraps” Last accessed March 9, 2011. http://www.style.com/trendsshopping/trendreport/072610_Trend_Reports/UnderWraps/
Mistry, Meenal.“Fall 2010- Ready-to-Wear - Sass and Bide” Last modified February 18, 2011. http://www.style.com/fashionshows/review/F2011RTW-SASSBIDE
Rodarte. 2010 “ Fall 2010 Ready-to-wear.” Images. Accessed March 10, 2011. http://www.style.com/fashionshows/complete/F2010RTW-RODARTE
Kenzo. 2010 “ Fall 2010 Ready-to-wear.” Images. Accessed March 10, 2011. http://www.style.com/fashionshows/complete/F2010RTW-KENZO?page=1
Sass and Bide 2010 “ Fall 2010 Ready-to-wear.” Images. Accessed March 10, 2011
WGSN 2010. "Catwalk Colour Confirmation autumn/winter 2010/11" Images. Accessed March 11, 2011
Melius, Leona. 2011. “World Economic Forum 2011: Trend Analysis” WGSN. Accessed March 13, 2011.