Just a quick post to let anyone still interested in the "press release of the future" furor that I've showed it to a few clients and prospects, to take their temperature on whether they are ready to consider a "PR 2.0" approach.I figure if the clients don't dig it, it won't matter much if the journalists do.
They dig it. My friends, the clients & prospects I've shown it to so far have LOVED it. Very interesting.
Not sure, yet, whether they love the idea just because it is NEW (shiny object syndrome?) or because they think it might really work better. Stay tuned.