Microsoft's uber-blogger Robert Scoble tells the world to join him in creating & blogging about a new term: brrreeeport. And lo'! - the blogging masses comply, bleating sheepishly.
"Maybe THIS will drive some traffic," we think feverishly. "Now, how did he want me to spell that stoopid word?"
Ummmmmm...
Baaaa-aa-aaa-ah!